Clear Packaging Potential of Fresh Food, Deli Cups and Salad Containers

Clear Packaging Potential of Fresh Food, Deli Cups and Salad Containers

For many customers, being able to view a product while it is in the package gives more confidence in the food they’re buying. Convenience is also important, but customers also want to quickly survey the freshness of their food to feel more secure about their purchase.
 
Deli Business magazine recently reported on the advantages of clear food packaging and the impression it gives on the shelf. One sushi business owner who uses transparent packaging believes that clear packaging answers many customer concerns. “If you’re hiding the product from consumers, they assume the worst,” he says.
 
Experts for the Deli Business magazine article also commented that transparent packaging has a direct relationship to purchases. “Consumers tell us they want to see the product they’re buying, so clear packaging has an advantage for driving sales,” said one plastics manufacturer.
 
Interesting and functional packaging will always be huge part of the to go buying experience, the manufacturer says, and clear packaging is an added way to let the food draw its own attention. “The product itself must satisfy the consumer’s perception of value.”
 
Take out meal customers are not always looking for a typical to go meal like burgers or hot dogs. More often, they are interested in fresh food, like fruit, sandwiches and salads. With less time to spare for dining, salad containers that can close and seal quickly without leaking and deli cups that can be easily reheated stand out to grab-and-go consumers.
 
This kind of fast casual dining has become a focus industry wide. “With convenience on the front of today’s busy shopper’s minds,” says plastic company marketing manager, “there’s a greater need for microwavable takeout containers.”
 
Customers drawn by the easy-to-see product are also pleased that it uses recyclable material, particularly food grade recycled PETE plastic. For nearly any food item, to go deli cups and clamshell salad containers with high clarity material can be the winning factor to move customers to reach for the shelf and make a purchase.
 
Information from Deli Business magazine, “Packaging Can Increase Impulse Sales” February/March 2010. Packaging Resources, Inc. offers salad containers available in 8, 12, 16, 24, 32, 48, 64 oz and made from food-grade recycled high clarity PETE, with a detachable lid. Deli cups, also made in a high clarity plastic, are available in 8, 12, 16, 32 oz.