Tag: Brand

8
May

Food Packaging Reflects Brand Image

Food Packaging Reflects an Image You pick up a can of Sam’s Choice Cola and you can’t help think that it will not taste very well. Is it the name, the can or the fact that you can buy about 4 cases for around $3? Yesterday I bought Athenos Hummus Original Flavor. Green ring on the lid with creamy hummus

Read more

8
May

Evolution of the Generic Brand

Evolution of the Generic Brand Several years back, I remember the “generic” branding of cereal. I would make the early morning shuffle to the pantry and pull down a box of “Corn Flakes”. My enthusiasm, while not great at 6am, was much diminished after looking at this breakfast choice. An off white box with army font staring at you in

Read more