Markets

7
Feb

Ignite Sales With Market Leading Food Packaging

More than 48,400 attendees and 2,352 exhibitors participated in the 2014 PACK EXPO International that took place in Chicago this past November. On November 5, Jeff Lukas, National Sales for IML North America, presented as part of the Innovation Stage at McCormick Place in Chicago. During his presentation, Igniting Sales with Market-Leading Packaging, Jeff discussed how product packaging can create

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21
Nov

Food Packaging is a Major Influence Factor of Purchase

Effective packaging can attract new customers and keep existing ones. Packaging promotes and positions a new brand. In short, packaging is a major factor in our purchases. During a typical 30 minute shopping trip, consumers are exposed to an average of 20,000 different products. Impulse purchases make up about 40% of consumer spending. And out of this statistic, 14% of

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8
Oct

Food Packaging Trends for 2015 – Part One

This is the first of two articles focusing on key trends for food packaging moving into 2015. Aseptic packaging If you’ve noticed more soup and broth packaged in boxes instead of cans at the grocery store, you have noticed aseptic packaging. Aseptic packaging, the process in which a food product and its package is sterilized separately and then combined and

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8
May

Food Packaging Reflects Brand Image

Food Packaging Reflects an Image You pick up a can of Sam’s Choice Cola and you can’t help think that it will not taste very well. Is it the name, the can or the fact that you can buy about 4 cases for around $3? Yesterday I bought Athenos Hummus Original Flavor. Green ring on the lid with creamy hummus

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8
May

Evolution of the Generic Brand

Evolution of the Generic Brand Several years back, I remember the “generic” branding of cereal. I would make the early morning shuffle to the pantry and pull down a box of “Corn Flakes”. My enthusiasm, while not great at 6am, was much diminished after looking at this breakfast choice. An off white box with army font staring at you in

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10
Apr

What the New Study Says About Consumer Dining Priorities

What the New Study Says About Consumer Dining Priorities As encouraging news arrives for manufacturers, customer concerns continue. For this reason, the food packaging and manufacturing industry stands at a unique place in the market place. John Burke, of the Food Packaging Institute, shares more of his opinions on the state of the industry and its distinguishing markets. As we

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