Brand and Image

19
Mar

Sustainable Packaging a Key Issue in Food Industry

Sustainability is a key issue in food packaging. Almost 60% of consumers want their packaging to be more sustainable and 40% are willing to pay a little more in the process. (source: Asia Pulp and Paper 2013 survey) The fast food, consumer goods and beverage markets, in particular, have work to do on their sustainable packaging. Sustainability standards are measured

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21
Nov

Food Packaging is a Major Influence Factor of Purchase

Effective packaging can attract new customers and keep existing ones. Packaging promotes and positions a new brand. In short, packaging is a major factor in our purchases. During a typical 30 minute shopping trip, consumers are exposed to an average of 20,000 different products. Impulse purchases make up about 40% of consumer spending. And out of this statistic, 14% of

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14
Nov

New Food Packaging Design Trends for 2015

We continue to keep an eye out for innovations in food packaging from around the world. The trends in design are warm graphics that look “homemade” or simple and friendly.  Wood and paper give the consumer a feeling of being green or natural.  Special people-friendly features built into packaging can give a useful dimension instead of a disposable carrier that

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12
Nov

Food Packaging Trends for 2015 – Part Two

Now onto the second part of our look at food packaging trends for 2015.* Hand Drawn Logos and Labeling The emergence of unique, hand drawn logos and labeling on packaged food items is a result of social media. Social media apps, such as Facebook and Twitter, more easily allow food brands to have personalities. Packaging the products in this way

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30
May

Tin Tie Paper Coffee Bags are Perfect for Your Artisan Cookies, Muffins, and Candy

Tin Tie Paper Coffee Bags are Perfect for Your Artisan Cookies, Muffins, and Candy. Do you want your baked goods to have a fresh look and offer homemade appeal? Artisan made products are in high demand. What a better way to package your locally made cookies, muffins, candy and coffee than with our high quality tin tie bags? Made from

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8
May

Food Packaging Reflects Brand Image

Food Packaging Reflects an Image You pick up a can of Sam’s Choice Cola and you can’t help think that it will not taste very well. Is it the name, the can or the fact that you can buy about 4 cases for around $3? Yesterday I bought Athenos Hummus Original Flavor. Green ring on the lid with creamy hummus

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10
Apr

One Sauce Doesn’t Fit All

One Sauce Doesn’t Fit All Marking a trend in foodservice, QSR’s online magazine recently profiled the growing push for individualized meals for customers and highlighted how restaurant owners are creatively meeting this need by looking beyond the main course.   Side dishes made for customer’s specific tastes allows take out restaurants to serve a tailored dining item and still control

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10
Apr

How Reusable Packaging Keeps Your Customers Coming Back

How Reusable Packaging Keeps Your Customers Coming Back Smart restaurant owners give customers an added value after they leave the store with reusable packaging.   “In our throwaway society, which is oriented toward convenience and consumption, reusability often is far down the list of potential packaging options. In many cases, however, it might be an excellent option,” Packaging Digest magazine

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10
Apr

Custom Printed Paper Cups

Custom Printed Paper Cups Custom printing can draw your customer’s eye, promote your brand or add a new seasonal design on an 8 oz, 10 oz, 16 or 20 oz cup hot beverage cup. Coffee shops, take out restaurants, caterers and foodservices use disposable coffee cups as a convenient drink solution. Business owners also use custom printing to make their

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10
Apr

Stylish, Disposable Plates and Bowls

Stylish, Disposable Plates and Bowls: A Clear Catering Favorite Catering service is on the rise according to QSR Magazine online. Not only are established restaurant owners expanding their business to include a catering option to their customers, but also new catering businesses have shown significant growth in 2010.   Now many caterers are choosing disposable tableware as an alternative to

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